A Vancouver-based pop and R&B artist filmed a music video at the Badlands Motel late last month, another of a slew of artists choosing Drumheller as a backdrop for their art.
Mcevoy, along with a Vancouver production company, was brought into Drumheller by local production company Starland Studios on September 21 to film a one-shot music video for Mcevoy’s song ‘Forgiveness’ on his upcoming album.
Producer Nano Clow of Bookclub Classic productions says he suggested the 13-hour trip to film specifically in Drumheller because his vision of the video was inspired by an experience in Death Valley.
“I wanted to find something similar in Canada that had a similar fantastic natural expression. I’m very into geographical changes and things that are massive, natural things. There’s so much natural wonder in Canada – it’s the stunt double for the galaxy. It could be anywhere,” Clow says.
Mcevoys music is hard to pin down – his early music has roots trap music and rap, but his music now has evolved into something more spacey and ethereal but still retains hip hop and R&B vibes.
“At the end of the day it’s pop music,” he says. “I’m happy there’s not really a genre specified with it.”
He describes the album as whole as concept project, with the song Forgiveness evolving from a past relationship.
“It’s sort of is like when you’re past the point of return in the relationship and some nasty things have been said. It’s about coming to terms with everything – in a way it is a sort of triumphant conclusion.”
The music video was shot over two days at both the Badlands Motel and in an area of landscape south of Extra Foods. The motel scene was shot all in one take as it stretched across three motel rooms and even included Mcevoy getting a real tattoo from a local artist.
Mcevoys upcoming album will be released on November 15 on Spotify and Apple Music, with the music video planned for release before then.