The Weekender Story | DrumhellerMail
Last updateFri, 17 May 2024 12pm

The Weekender Story

The Weekender idea started in 1998, when the owner of The Drumheller Mail (Drumheller's community newspaper) wanted to offer visitors a guide that would be in-depth and also include a list of up-to-date events that occur within the valley. The original plan was to mass print a full Tourist Guide and then insert a listing of events each week. This process seemed to be too labor intensive. After more intensive brainstorming, The Weekender was born.


The Weekender is very flexible and is ever evolving. Since the first draft of the business plan, The Weekender has grown by four pages and the circulation has almost doubled. The most significant addition to the publication was the 'Match the Dino' Contest. This contest takes the tourist around our town in a hunt to match up the correct dinosaur with the corresponding business. A tourist is supposed to take the tour around town, fill in the answers and drop the sheet off at the local grocery store for a chance to win a cash prize. This contest has proven very effective in getting visitors to tour the downtown area in an attempt to win the $100 prize. In 1999, there were over 400 families entered in the contest.

In this website, we have included some of the previous stories for you to read as well as a listing of the advertisers that have supported this publication in the past. We hope that these stories are of interest to you and help you pre-plan your stay. Thank you for visiting our website and please return as we are continually updating the site.

Thanks again,
Editor and Staff, The Weekender

The Drumheller Mail encourages commenting on our stories but due to our harassment policy we must remove any comments that are offensive, or don’t meet the guidelines of our commenting policy.

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