Media arts campus reaches to untapped talent | DrumhellerMail
01272022Thu
Last updateThu, 27 Jan 2022 5pm

Media arts campus reaches to untapped talent

The media arts industry is now the largest industry in the entertainment sector and developers are screaming for new talent to fuel the demand for animators and designers.
Community Futures Big Country, along with the Drumheller and District Chamber of Commerce hope to tap into the vast artistic potential that the Drumheller community has to offer, by opening the Media Arts Xcelerator Campus in the valley.


New Media Campus, a privately owned educational facility that trains students to enter the world of 3D animation/game design, classical animation and multimedia, will be holding an information night on Wednesday, December 10, for those interested in starting a career in the digital media industry.
Wayne Hove of Community Futures, says if the interest is strong, New Media Campus will be opening a campus in the downtown core of Drumheller.
“We are hoping that if we get the demand, classes will start February 1, 2009,” Wayne explained.
Hopeful, tech-savy community members will be able to meet the President and CEO of New Media Campus, Ken Hartfield on December 10, as well as Steve Rabatich, formerly of Pixar, who worked on the Disney classic Toy Story.
There are three different courses that will eventually be available at the campus.
 Multimedia; animation as applied to the internet, classical animation; the highly artistic side of media arts, and 3D animation; used in modern entertainment such as animated films like the recent Wall-E and video games.
“The school will start with the multimedia program that will provide students with the opportunity to work with commercial animation such as TV,” Hove said.
Hove explains that there are two stages to the campus, first is education, to show students the tools and techniques used to create art.
The second phase is into the “incubator”, to essentially prepare the students for production.
The class is anywhere from 26-45 weeks long, four hours a day. Students proceed at their own rate, but typically most take more than 40 weeks to complete.
Hove said they “hope to start the multimedia program in February next year, classical animation in fall 2009, and the 3D portion in February of 2010.”
“I think that Drumheller is the perfect place for this campus, students who will attend this will be the children of parents who are at Rosebud Theatre, Badlands Artist Association and Kaleidoscope Theatre. The character of Drumheller is perfectly suited for this school,” a hopeful Wayne Hove said.
New Media Campus is providing talent which is being hired at production companies across Canada.
Electronic Arts, one of the biggest gaming companies in the country, is employing New Media graduates and the campus has made an agreement with Far Vista Studios to supply talent for five upcoming game titles over the next five years.

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