Area producers will have a chance to learn more about marketing farm products directly to consumers at the Farm To Table Marketing workshop.
Starland County and Community Futures Big Country are hosting the workshop with support from Alberta Culture and Tourism. It is to explore a potential alternate avenue for producers wishing to market their products to a new audience.
Alison Roppel of Community Futures says it comes out of the organization’s involvement with Open Farm Days where producers open their gates to the community.
“Part of the goal of this workshop is to identify people who might be interested in participating in Open Farm Days but also people who are interested in marketing directly to consumers,” said Roppel.
In recent years consumers have become more aware of how and where their food is being produced. This can mean opportunity for producers.
Many are opting away from traditional grocery chains towards farm fresh eggs, and honey. One of the featured speakers at the workshop is Lance Neilson, whose family farm near Delburne now delivers family farm raised beef and free range chickens directly to their customer’s door.
The Farm to Table Worksop is slated for Wednesday, November 21 at the Munson Community Hall. It goes from 5-9 p.m. and includes dinner. Along with a presentation by Neilson, there will be a panel discussion as well as social media training.
Those wishing to participate in this free event can register by November 16, by calling Roppel at 403-823-7703 or email
a.roppel@cfbigcountry.ca or Dara Kudras at Starland County at 403-772-3793 or email dara@starlandcounty.com.
