The race is on to be Canada’s Most Rider Friendly Community.
Drumheller is a finalist in the national contest where Canadians vote for the most rider friendly community, Drumheller is going head-to-head with Lloydminster.
Linda Buchamer of Top Rocker has been at the forefront of the campaign, and she explains the format of the contest has changed a bit since it began about three months ago. Because of the tragedy facing Humboldt and the recent flooding in the Maritimes, rather than pitting the east versus west, they are staging a showdown between the two top vote-getting communities.
In this case, it is Drumheller versus Lloydminster.
“We already beat Lloydminster,” Buchamer tells The Mail. “But suddenly Lloydminster is now playing because they are close to winning.”
Voting in the final round began on May 17 and closes on June 2, and Buchamer says it is a real race. In fact, it is neck-and-neck. Virtually every day the lead is changing. Lloydminster has a strong motorcycle community and population-wise, they have the edge.
This is why Buchamer says it is important that Drumheller launch a consistent effort.
“They have 30,000 people and we have 8,000, but we certainly don’t have 8,000 people voting,” said Buchamer. “We need to motivate. If we got 10 per cent of the people here engaged we could double their votes.”
She says it is important for the town to surge and get a strong lead, and then work on maintaining it.
The top prize of the contest is $35,000 in marketing for the valley.
‘It would be good exposure for all of Drumheller,” said Buchamer.
To vote go to www.riderfriendlycointest.ca and register. You can vote once a day until June 2.