Travel Alberta uses valley to take breath away | DrumhellerMail
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Last updateFri, 14 Jun 2024 6pm

Travel Alberta uses valley to take breath away

    Alberta has never looked as beautiful as it does in the latest Travel Alberta television campaign.
    This fall, Travel Alberta launched its Remember to Breathe campaign. It highlights the sights and sounds of Alberta that take your breath away and a number of those vistas are from right here in the valley.
    inSide Drumheller caught up to the crews on August 5, while they were working in the valley in the Dorothy area, shooting scenes for the television campaign.
     On site for the filming, Royce Chwin, managing director of global marketing and branding for Travel Alberta, says this campaign is part of a branding journey. Last year Travel Alberta launched its Alberta Goosebump Moments campaign. This is identifying things and places in the province that elicit deep feeling… give you goosebumps. He said the commercial series explores the idea.
    While crews were in the valley they also shot at Horseshoe Canyon.
    The shots in and around are more focused on the summer campaign. Currently the television spots are in wide circulation. The summer themed commercials will begin airing in the near future.
    Currently on the Travelalbertacanada YouTube page, the videos made for the summer campaign are available to view. The area is featured prominently in a three minute Remember to Breathe video, and there is also a 90 second clip on the Badlands.


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