Consumer tastes for healthier food choices is leading Drumheller’s Freson Bros. to expand their ‘healthy choices’ section to provide shoppers with even more food selections that are good for you.
In the not too distant future, the grocery store will be looking to reconfigure their floor layout to accommodate a larger healthy choices section in an expansion which manager Ken Richmond says reflects the needs of their customers.
“People’s buying habits have changed and we, as retailers, have got to adapt. That area will be expanding to enable us to adapt to their needs,” he said.
A sense of increased awareness of the food customers eat, as well as a healthy food market which continues to drop in price, bringing them more in line with costs traditional groceries, has lead to a change in shopper’s palettes for healthy options they understand. Freson Bros. also carries a selection of organic fruits and vegetables.
He says shoppers are more aware of what they are buying.
“They want to be able to understand the ingredient labels. They’re looking to support local products and right now with the news coverage on the issue, people are wanting to support and buy Canadian products,” he says.
With the expanded section will also come a new healthy choices manager responsible for bringing in great selections for the new department, as well as assist customers in choosing the right products.