Canadian Badlands and its partners used Drumheller Wednesday to launch a marketing campaign for the area.
Dubbed “A Little Bit Out There,” the campaign is a partnership among Canadian Badlands, Travel Alberta, Destination West Marketing Group, Canadian Destinations Group Limited and the Medicine Hat Accommodations Association.
“This campaign is just one example of the creative and innovative initiatives that we are leading to grow tourism in our region by working together, as communities, tourism organizations, industry and governments,” said Bob Long president of Canadian Badlands.
The Canadian Badlands is already Alberta’s most popular rural destination. In 2011, 4.2 million people visited the Canadian Badlands and spent $552 million.
The marketing campaign will include targeted search engine marketing, website display ads and a Facebook campaign. There will also be newspaper and magazine buy-ins. It targets markets in Calgary, Edmonton, Regina and Saskatoon.
This also coincided with CTV’s Canada AM contest for a family vacation in the Badlands, and on Thursday, May 15 Jeff Hutcheson was at the Royal Tyrrell Museum broadcasting weather segments for the show live.
