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Drumheller brand revitalization project underway

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Town hall is pushing for the development of a Drumheller “brand” of signage as work has begun on revitalizing signage for the town and its satellite communities.

In about three weeks the town’s Economic Development Task Force will receive three potential theme mockups for a new series of signs that will be placed around Drumheller proper and for signs marking surrounding communities like East Coulee and Rosedale.

Director of Community Services Paul Salvatore said his department hopes installation of new signage, with East Coulee likely to receive the first installation, to take place in mid-September.

“We want to elevate the quality and look of our signage,” said Salvatore. “The big focus is to make sure we’re consistent with our branding.”

Direction for design as been given to Calgary company Urban Systems to draw upon dinosaurs and the badlands as inspiration for a new style of Drumheller branding which would be used on signage revitalization in a project expected to extend over the next five years. Salvatore said the group has looked toward road signage in Arizona state which draws colour from its surrounding landscape and culture to create a distinct feel.

“There’s so many choices in Drumheller. We have unique features and our signage should mesh with the different colour schemes and history here.”

The focus this year will be to improve and install new signage focusing on pedestrian and tourist traffic around the World’s Largest Dinosaur and Rotary Park to assist tourists in navigating towards parking and attractions. Directing motorhome traffic will be particularly important, said Salvatore.

He said there are areas on the sides of Highway 9 and Highway 56 which could have sign installations to direct and inform tourists.

Work has already begun on refurbishing the welcome sign where Highway 9 south comes into Drumheller.

Town council has also been lobbying the provincial government to improve its signage on its highways.

“It’s about presenting ourselves better,” said Salvatore.

The theme proposals will be received by the economic development committee in the coming weeks and will be shared with the public as the project develops, Salvatore said.


Long time DHA volunteer retires

ray page

Shelter is a basic need for a community, and for generations the Drumheller Housing Administration has been helping those in need get a hand when they need it most. And virtually from the beginning Ray Page has provided leadership.

Since the first project in Greentree in 1967, thousands have been able to find stability thanks to the Drumheller Housing Administration and the volunteers that continue to work for those in need.

This year, Ray Page stepped down from the Drumheller Housing Administration as a director. His involvement goes back years before he was on the board, but as a manager.

“I found it quite satisfying, that is why I did it for so many years,” he tells The Mail.

His service has been appreciated by those who worked with him.

“Ray’s departure is a huge loss to the board, not merely in institutional knowledge,” says Board Chairperson Jay Garbutt, “but with more than a decade of volunteer service on top of his management service no one can argue that his retirement is well deserved.” 

Mr. Page came to Drumheller to take over Bert Ickringill’s insurance company in 1971. At that time, Ickringill was the first manager. This was around the time that the Hunts townhouses were being completed.

He said that Drumheller was one of the first communities in Alberta to build this kind of a project. 

“It was very much needed. There wasn’t much going on in the 1960’s and then the penitentiary came along and it was a big boost,” he said. 

“The housing units have had a waitlist ever since it was built. There was certainly a big need. I came in 1971, there wasn’t much going on for new construction, very little to rent. I spent my first three months here in the Whitehouse.”

He explains that between himself and his partner Ron Poole, they managed the housing developments for years, through Page Insurance.  He sold his business to Hub International in about 2003, and the management of the Housing Administration was handed over to Century 21 under then owner Hanne Paget. Today, the units are managed by Century 21 PowerRealty.ca.

After managing Drumheller Housing for 33 years, he applied to sit on the board.

“They twisted my arm,” he chuckles.

After years of wait lists, the Housing Administration was able to bring on more units with the development of Sandstone Manor 20 suite apartment in 2009.

“Former Counsellor Karen Bertamini was board chair at the time and she and CAO Ray Romanetz did a great job of bringing that to fruition,” said Page.

“The problem in Drumheller is you can’t afford to build and apartment building with the rent that you can collect. It just is not feasible. I think the last one built was the Bankview Apartments and that was 20 years ago or more. There was a pent up demand for rental housing, affordable rental housing.”

Drumheller CAO Romanetz worked with Mr. Page for many years during his service with Drumheller Housing and also when Page served on council.

“He is incredibly knowledgeable and dedicated,” said Romanetz.  

"We appreciate his long standing service, he played a huge role in shaping what Drumheller Housing is.”

Page says the Sandstone Manor fits the need of situations such as single parent families, or people with entry-level employment.  Sandstone Manor is classified as affordable housing, which means the price is set at no more than 10 per cent below market value. In low income subsidized housing, such as in the Greentree and Hunts Townhouse facilities, the rent is based on a formula based on need and circumstances. The Greentree facility is owned by the province and the Hunts Place housing is 10 per cent owned  by the Town of Drumheller.

There are 26 units at Greentree, 24 in Hunts place and 20 in Sandstone Manor. A few years ago, they undertook extensive renovations to the facilities, including upgrading the exterior and efficiency improvements.

Page has found his work with the administration satisfying, and it serves the need of getting people the shelter and security so they can thrive.

“There are a number of people who went in, spent a few years there and then moved on and bought houses,” he said. I still see many of them time to time, and we still talk.”

The Drumheller Housing Administration is still working to fulfill the needs of the community and has applied for funding to build another facility. The vision is for about 30 units, with more accessible housing for residents with mobility issues.  

“We are very fortunate  to have such community-minded people such as Page giving their time to make Drumheller a better place for all residents,” said Mayor Terry Yemen.

43 foot long Bruce the mosasaur makes journey to Manitoba tomorrow

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Drivers on the TransCanada Highway will catch a peculiar site on Thursday as a 43 foot long replica of a mosasaur will make its 1,200 kilometre journey from Dinosaur Valley Studios to a museum in Manitoba.

“I’m sure we’re going to raise a few eyebrows,” said company owner Frank Hadfield, who will drive the replica of the ancient marine reptile to the Canadian Fossil Discover Centre in Morden. 

The mosasaur is the largest fleshed out creature Dinosaur Valley Studios has ever built. It weighs up to two tonnes, has a six-foot long skull and flippers 11 feet long and eight feet high. The actual mosasaur is estimated to have weighed 12 to 15 tonnes, about twice the weight of a Tyrannosaurus rex or an adult elephant. 

The most unique feature of the mosasaur is a double row of flanged teeth on its palate that would oscillate while eating. Its lower jaw was hinged so it could splay to the side, similar to snakes.

“Once it got a hold of you there was only one way to go – down the hatch,” said Hadfield. 

The studio previously molded and cast a skeleton of a smaller mosasaur for the museum and shortly after it was installed the Canadian Fossil Discover Centre requested this true-to-life reconstruction. 

“We based it on that skeleton and reconstructed it as closely as possible to what the animal probably would have looked like. We had extensive knowledge on the anatomy and physiology so we were the go-to people,” said Hadfield.

“The best representation of it was actually in Jurassic World. The mosasaur is the animal that leaps out of the ocean and eats a shark – it’s sort of the hero of the move at the end.”

The mosasaur skeleton in Morden, nicknamed Bruce, is the the Canadian Fossil Discover Centre’s flagship specimen and this replica will be placed outside the museum as an attraction.

Hadfield said CTV will be tracking the replica’s journey along the way to Morden. It leaves Drumheller early Thursday morning.


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