A newly released report from Travel Drumheller and partners reveals a promising outlook for the local business landscape.
Conducted in partnership with Community Futures Big Country, Drumheller & District Chamber of Commerce, the Town of Drumheller Economic Development Department, and MH Enterprises, the survey presents a comprehensive snapshot of business health, economic drivers, and community needs across the region.
“This survey underscores the resilience and potential of our local economy,” says Julia Fielding, Executive Director for Travel Drumheller. “Our businesses are proud, persevering, and deeply rooted in community. With focused attention on workforce development, year-round tourism, and business support, we’re poised for incredible growth.”
The 2025 survey builds upon previous years, offering a valuable comparative lens on local trends and a tool for guiding future planning and investment.
The 2025 Drumheller & Region Business Survey, informed by insights from 100 local businesses, highlights that 89% of businesses are sustaining or thriving, with strong optimism for the future.
Among the top findings were that tourism remains a cornerstone, contributing an estimated $116 million annually to the economy and supporting 1 in 4 jobs, yet seasonal limitations persist. Labour shortages, housing, and transportation are ongoing barriers, despite 89% of businesses expressing satisfaction with their current staff.
The vast majority (90%) of businesses expect to maintain or expand operations in the near future, and 76% of business owners say they’d choose Drumheller again as the place to start their business, citing community support and strong local relationships.
Efforts to increase the “shoulder season,” furthering the prospect of Drumheller becoming more of a year-round attraction have progressed. The "Active" season for businesses has increased greatly, with April, May, and October now being a "busier month" for most businesses
The 2025 survey builds upon previous years, offering a valuable comparative lens on local trends and a tool for guiding future planning and investment.
A full copy of the report can be found at traveldrumheller.com/business-impact-survey/
