McDonald’s wants its McCustomers to be more McCareful when they are redeeming their McCafe Rewards.
The McCafe Rewards Program is popular amongst the coffee crowd at the restaurant. A customer simply collects seven stickers from their coffee cups, affixes them to the redemption card and collect their free coffee.
The issue is that often the stickers are not always attached within the squares provided on the card. Owner of the McDonald’s in Drumheller, Greg Manca, says they often see the stickers out of line, upside down and even on the back of the card. The issue is these rewards eventually need to be verified for inventory.
“It seems like an insignificant detail, however, these cards need to be verified,” he explains. “There has been a number rejected. Sometimes because the stickers are upside down, not in the area, or they have become unattached.”
When the cards are not readily verifiable, the local McDonald’s will have difficulty in maintaining their inventory.
There is anywhere from a 6 to10 per cent rejection rate each month. While to this point McDonald’s has been accepting the cards. Avril Bromista, McCafe promotions, prairie region says starting April 1, the cards will be more carefully scrutinized.
“Eventually the card’s verification process will be automated. When this is implemented, hopefully, customers will be affixing the sticker properly and there will be no issues. We appreciated that customers are enthusiastic about the McCafé program and will continue to enjoy our hot beverages,” she said.
These changes will not affect customers who use the McCafe Rewards App, or those who appreciate a good April Fool’s joke.