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Last updateTue, 23 Apr 2024 5pm

Marketing campaign launched in Heart of the Badlands *



    Canadian Badlands and its partners used Drumheller Wednesday to launch a marketing campaign for the area.
    Dubbed “A Little Bit Out There,” the campaign is a partnership among Canadian Badlands, Travel Alberta, Destination West Marketing Group, Canadian Destinations Group Limited and the Medicine Hat Accommodations Association.
    “This campaign is just one example of the creative and innovative initiatives that we are leading to grow tourism in our region by working together, as communities, tourism organizations, industry and governments,” said Bob Long president of Canadian Badlands.
    The Canadian Badlands is already Alberta’s most popular rural destination. In 2011, 4.2 million people visited the Canadian Badlands and spent $552 million.
    The marketing campaign will include targeted search engine marketing, website display ads and a Facebook campaign. There will also be newspaper and magazine buy-ins. It targets markets in Calgary, Edmonton, Regina and Saskatoon.
    This also coincided with CTV’s Canada AM contest for a family vacation in the Badlands, and on Thursday, May 15 Jeff Hutcheson was at the Royal Tyrrell Museum broadcasting  weather segments for the show live.


RCMP update on Newcastle suspicious death

The RCMP wants to assure residents they believe there is no risk to the community, stemming from a suspicious fatality in a home in Newcastle in late April.

Staff Sergeant Art Hopkins explains Brian Le, the man found deceased, was suffering from the severe mental issues just prior to his death. 

“As the manner of this death was not witnessed, foul play cannot be completely ruled.  All avenues of investigation / information have been or continue to be investigated,” said Hopkins.  “At present, it is strongly suspected that the injuries were self inflicted.  We are still waiting on much of the scientific forensics to be completed.  These results may be months away.”

 

Dinosaur Valley Express wins Dino Den*



    From restaurants to safety consulting, the Drumheller Dino Den heard the applicants and made its decision.
    In the end, Dinosaur Valley Express won the Dino Den grand prize.
    Dinosaur Valley Express is a unique bus service to be introduced this year by Shelley Rymal and Karel Stojan of Sage Valley Marketing. This will be a hop-on, hop-off guided bus service that will run during the summer season to major attractions throughout the valley. They will be using a unique cable car bus.
    This was just one of a variety of ideas presented to the Dino Den adjudicators. In all, there were seven applications made and five made presentations last Wednesday night.
    “I like that all of these are starting with or without our help,” said adjudicator Stacey Stewart.
    The grand prize includes $1,000 from the town of Drumheller as well as a business license for a year, $1,000 each also from Community Futures and the Drumheller and District Chamber of Commerce, There is also an enhanced banking package from Chinook Credit Union and an advertising package from Drum FM.
    Vicki Myers, who presented to expand the Melting Pot Art studio, felt it was a valuable exercise.
    “It was a cool idea, really out of the box,” she said.


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