Last years’s Tough Mudder competition left Drumheller with positive economic impact.
The second annual Tough Mudder event was played out in Drumheller last September. Despite chilly temperatures, participants braved the course, and left an impact on the valley.
There was 6,472 visiting participants at the Stampede Grounds and 60%, are likely to return to Drumheller as tourists.
Tough Mudder statistical information for September 2015 was compiled from data collected through two surveys.
The percentage of participants that had never travelled to Drumheller was 21%. The main reason for travelling here, at 97%, was for the Tough Mudder and 83% said they would likely return for another Tough Mudder event in 2016.
Overnight hotel and motel guests were 61% and the average length of stay was 2.4 nights.
Social media Facebook reached 652,962 and views were 173,001.
This will be the third year that this highly successful event is being planned. In 2014 over 8,000 participants and spectators came to Dinosaur Downs. In 2015 the cold and rainy weather played a big part however 6,472 still participated in the run.